What are the questions I could ask in my questionnaire and who could my sample be?

My project topic is " Stereotyping of Women in Advertisements"

What are the questions I could ask in my questionnaire and who could my sample be?
Your target sample should be both males and females of the same age group. You could ask questions like, "When you see a Victoria's Secret commercail, what do you think? a: Hot stuff B: Degrading to Women"...etc. Hope that helps!