How do i keep track of the performance of the marketing programmes of a retailing organisation?

what does it really take to manage the performance of marketing programmes in a retail concern and what questions should i look at when administering questionnaires to outlet operators and customers?

How do i keep track of the performance of the marketing programmes of a retailing organisation?
First of all, What kind of marketing? Look at the retail side of the world there are so many sides to choose from. Clothing is a trend base market- a name, a style, season changes,even size of the clothing being offered at a business can affect the sales in certain markets. Electronics- there are many factors that can figure into that market- ie... market, buyers, credit offers. Then you may need to factor in local market competition and advertising for market. Specialty stores are good but must have factors to bring in traffic- no traffic means no sales. Location can all so market in a key factor for some retailers, are they building or going to build in that area, is it a growing market for not only your product but the products you may want to ad to the store. Hope any of this helps.
Reply:Study the principles of Direct Marketing. Apply them. Start by reading "Scientific Advertising" by Hopkins. Then read anything by Dan Kennedy.
Reply:If the Company is offered on the Stock market, you may track all quarterly gains and losses, with history evaluation and more in depth facts about the stability of the performances...et.





The Books!....Have numbers and accounts match up and what the projected growth and income looks like..Taking into consideration, location overhead and Community growth considerations.





Questions for customers always about satisfaction of merchandise and pleasant treatment by staff and service...