Suggestions on what questions to be asked in questionnaire for a project on Stereotyping of Women in Adverts?

The questionnaire is for a term project around 20 questions can be asked. Questions are to be on how women should be be portrayed in ad, as well as questions on how important it is to a consumer that women appear in ads.

Suggestions on what questions to be asked in questionnaire for a project on Stereotyping of Women in Adverts?
I think that it will be helpful to both you and the ladies you question if you're a bit more specific. Have a bunch of different stereotypes available, maybe take a couple of magazine pages with you. Eg Lynx adverts make them seem crazy and lusty, most perfume ads go for a far classier approach, some like Nike show the powerful, competitive side and some portray them as smart career women, some are very motherly women shown looking after their families.





Armed with these examples, think about how YOU feel they'd affect a woman's perspective and go from there. Which do you think they'd find more flattering? Which is more insulting? Which are the most and least realistic? Rating things on a scale of 10 will also make it easier for you to analyse your results. Eg if 1 is flattering and 10 is insulting, someone rating a Lynx ad 9 would show they find it very insulting. This will give you an indication of how they think women SHOULD be portrayed in ads.





Similar techniques can be used to find out how important this is. Are you more swayed to buy a product shown by the type of lady you said you preffered in part 1? Something like that. You may also want an "anything else you want to add?" question at the end. Open questions like this are a great place for picking up quotes and raising a point that, although not many may feel, is still interesting to consider.





Hope this helps.